Custom Lead Generation plus engaging highly targeted acquisition creatives equaled success for client BabytoBee.com.
 Client
BabytoBee.com, a premier destination for prenatal moms and their families when they are ready to make significant purchase and brand-choice decisions.
Objective
Looking for new untapped channels to rapidly increase their ever growing registered database of over 4.2 million Pre and Post-natal moms and dads, BabytoBee wanted to be able to generate new qualified costumers and have the potential to scale their brand across a targeted network.
Solution
LeadDrive created a custom Lead Generation path with targeted acquisition creatives that not only generated volumes of quality data but out performed ALL of it's previous strategies at a lower cpa. Using LeadDrive's Targeting Technologies, Baby2Bee was also able to effectively acquire data from their targeted demographic of new or expecting mothers.
Results
Within 3 weeks of launching the campaign, LeadDrive exceeded the goals of generating over 3x the amount of qualified leads that Baby2Bee was expecting to have after a month's time. Not only was this campaign a success for Baby2Bee, but a proven turning point to increase their online marketing budget for the following quarter ahead. |
